STRATEGIC STORYTELLER
The purpose of this course is to provide students with a deep and broad understanding of stories and how they can be used in strategic communication. Drawing from a wealth of evidence-based and field-tested work on storytelling from both local and global contexts, students will learn why stories tend to be so powerful and—with a focus on the written, performed, and transmedia aspects of storytelling—gain experience in telling stories to achieve organizational objectives. Your skills will be sharpened through lively seminar discussions, storytelling exercises, workshop-style coaching, and presentations and on-camera practice. By the end, students will walk away with a new mindset and a host of strategies that can be immediately implemented in their everyday work.
- FMW 6:10 p.m.-8 p.m.
-
Instructor:
Don Waisanen
Info - 3 points
INTRODUCTION TO MARKETING
Students will learn fundamental marketing concepts and their application. By the end of this class you will know: the elements of a market, company strategy, how to identify customers and competition, the fundamental elements of the marketing mix (product, price, placement and promotion) how to research consumer behavior, and pricing strategies. Students will have extensive use of case study projects. Please note that there are separate online and in-person versions of the course, and the modalities offered may vary by semester. Be sure to check the modalities of the sections offered and enroll in the correct modality for your situation.
- FM 6:10 p.m.-8 p.m.
-
Instructor:
Andrew Blum
Info - 3 points
MARKETING STRATEGY
Prerequisites: BUSI PS5020 Introduction to Marketing/or Professor Approval is required Students will develop analytical skills used to formulate and implement marketing driven strategies for an organization. Students will develop a deeper understanding of marketing strategies and how to implement tactics to achieve desired goals. Students will work on case study projects in both individual and team based projects. By the end of this course, you will be able to develop a marketing strategy based on market assessments and company needs.
- FM 6:10 p.m.-8 p.m.
-
Instructor:
Sandy Becker
Info - 3 points
DIGITAL MEDIA & ANALYTICS
Digital media opens new opportunities for increasingly targeted communications across a variety of channels, which rapidly expands the importance of analytics in tracking and measuring key performance indicators (KPIs). This course prepares students to work within data- and model-driven environments with an emphasis on using analytics to develop insights and support strategic decisions.
- R 7:10 p.m.-9 p.m.
-
Instructor:
Mariana Y Pinos
Info - 3 points
POLITICAL COMMUNICATIONS
This course is designed either for students who wish to embark on or further careers in politics and for those interested in exploring the dynamic field of political communication. Three themes anchor the course material: 1.) strategic communication, or deliberate and goal-oriented communication, which enables professionals to analyze and execute political strategy; 2.) message, which enables the crafting and critique of more or less effective political communication; and 3,) research, which political professionals use to formulate, shift and optimize their strategies.
- MTRF 9 a.m.-5 p.m.
-
Instructor:
Andrew Whitehouse
Info - 3 points
CRITICAL CONVERSATIONS
Effective dialogue is one of the single most important activities of leaders today. Whether you are confronting a team member who is not keeping commitments, critiquing a colleague’s work, disagreeing with a spouse about financial decisions, or telling someone no, critical conversations are often avoided or handled in clumsy ways. This course will provide the theory underpinning these conversations, diagram their structure, and provide specific strategies for approaching them successfully.
- S 9:30 a.m.-4:30 p.m.
-
Instructor:
Jesse L Scinto
Info - 3 points
VISUAL COMMUNICATION & DESIGN
This course provides strategic communication students with the foundational notions and methods of design needed to collaborate with designers and amplify their work. It examines the impact technology and social transformations are having on design: the application of digital and generative technology, the redirection toward human-centric approaches, and the discipline’s standing in embracing social and ethical concerns related to ensuring inclusivity and preventing cultural bias. The course begins with a historical overview of design’s evolution and contemporary methods, setting the stage for an in-depth exploration of visual perception principles and key design elements like shape, form, color, typography, imagery, and layout. Students will apply the knowledge gained by experimenting with design practices and developing design strategies and applications through serial hands-on, collaborative assignments and workshops.
- FMW 4:10 p.m.-6 p.m.
-
Instructor:
Diego Kolsky
Info - 3 points
CONTENT STRATEGY
CONTENT STRATEGY (ONLINE)
Sitting at the intersection of business strategy, digital development, user experience, communication, and publishing, content strategy has emerged over the last few years as a discipline examining the purpose behind content (in all manifestations) and how it supports business, organizational, and user goals. While it originated in digital web design and user experience, content strategy now encompasses a much broader set of considerations and addresses content creation, distribution, and governance across multiple channels, especially the interplay among digital, social, and traditional media. Content strategy provides a holistic approach for unlocking the value behind content and for increasing its effectiveness in achieving business and organizational objectives. This course will present the fundamentals of content strategy and explore the discipline’s approaches, techniques, and tools that course participants can apply directly to the content situation in their own organization. It will draw parallels with – and highlight distinctions among – traditional communication strategy, publishing, and content strategy, and provide students with a framework to create a sustainable program grounded in meaningful, actionable content.
- W 8:10 p.m.-10 p.m.
-
Instructor:
Jenny M Fernandez
Info - 3 points
Special Topics: AI and the Future of Str
The field of Artificial Intelligence (AI) has rapidly evolved to become a transformative global force across various industries, with particular significance for strategic communication. This elective course provides a comprehensive exploration of AI’s foundations, its current landscape, and its profound impact on media, journalism, public relations, and marketing communications. The course also addresses critical issues surrounding AI such as ethics, policy, and risk management associated with adoption, while offering practical insights into implementing common AI tools and developing essential AI skills for communication professionals.
- T 8:10 p.m.-10 p.m.
-
Instructor:
Irene Papajohn
Info - 3 points
GENDER AND COMMUNICATION IN THE WORKPLAC
GENDER & COMM IN THE WORKPLACE
Gender and Communication in the Workplace offers professionals across sectors and industries the knowledge and skills needed to identify the social and linguistic practices enacted at work, and the opportunity to advance the interests of those who run up against barriers to advancement as a result of prejudice and stereotyping.
- M 6:10 p.m.-8 p.m.
-
Instructor:
Kristine Billmyer
Info - 3 points
CAPSTONE
The Capstone Project is an opportunity for students to synthesize and apply learnings from throughout the Strategic Communication program. Under the guidance of expert advisers, you’ll investigate a real-world communication issue, devising solutions and strategies that bridge the gap between theory and practice.
- T 5:10 p.m.-8 p.m.
- RRTRRR 6:10 p.m.-9 p.m.
-
Instructor:
Elyse Hoelzer
Info -
Instructor:
Mark Truss
Info - 3 points
PUBLIC RELATIONS AND CORPORATE COMMUNICA
PR & CORPORATE COMMUNICATION
This elective is designed for students looking to launch careers in public relations and corporate communications across organizations, from corporate, non-profit, start-up and/or governmental institutions. Course content will provide students with a broad overview of the PR and corporate communications function and foundational communication theory, along with hands-on, tactical training in modern public relations practice. Topics covered include strategic messaging and storytelling, working with the press to generate media coverage, leveraging social media and managing reputations online, crisis communication, public relations ethics and media law, engaging internal and external audiences, and evaluating corporate communications efforts.
- T 6:10 p.m.-8 p.m.
-
Instructor:
Michael Kaye
Info - 3 points