DIGITAL MEDIA & ANALYTICS
Digital media opens new opportunities for increasingly targeted communications across a variety of channels, which rapidly expands the importance of analytics in tracking and measuring key performance indicators (KPIs). This course prepares students to work within data- and model-driven environments with an emphasis on using analytics to develop insights and support strategic decisions.
- R 7:10 p.m.-9 p.m.
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Instructor:
Mariana Y Pinos
Info - 3 points
POLITICAL COMMUNICATIONS
This course is designed either for students who wish to embark on or further careers in politics and for those interested in exploring the dynamic field of political communication. Three themes anchor the course material: 1.) strategic communication, or deliberate and goal-oriented communication, which enables professionals to analyze and execute political strategy; 2.) message, which enables the crafting and critique of more or less effective political communication; and 3,) research, which political professionals use to formulate, shift and optimize their strategies.
- MTRF 9 a.m.-5 p.m.
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Instructor:
Andrew Whitehouse
Info - 3 points
CRITICAL CONVERSATIONS
Effective dialogue is one of the single most important activities of leaders today. Whether you are confronting a team member who is not keeping commitments, critiquing a colleague’s work, disagreeing with a spouse about financial decisions, or telling someone no, critical conversations are often avoided or handled in clumsy ways. This course will provide the theory underpinning these conversations, diagram their structure, and provide specific strategies for approaching them successfully.
- MTRFS 9:30 a.m.-4:30 p.m.
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Instructor:
Jesse L Scinto
Info - 3 points
PURPOSE-DRIVEN COMMUNICATION
- W 8:10 p.m.-10 p.m.
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Instructor:
Hayley Berlent
Info - 3 points
VISUAL COMMUNICATION & DESIGN
This course provides strategic communication students with the foundational notions and methods of design needed to collaborate with designers and amplify their work. It examines the impact technology and social transformations are having on design: the application of digital and generative technology, the redirection toward human-centric approaches, and the discipline’s standing in embracing social and ethical concerns related to ensuring inclusivity and preventing cultural bias. The course begins with a historical overview of design’s evolution and contemporary methods, setting the stage for an in-depth exploration of visual perception principles and key design elements like shape, form, color, typography, imagery, and layout. Students will apply the knowledge gained by experimenting with design practices and developing design strategies and applications through serial hands-on, collaborative assignments and workshops.
- T 8:10 p.m.-10 p.m.
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Instructor:
Diego Kolsky
Info - 3 points
CAPSTONE
- T 5:10 p.m.-7 p.m.
- W 5:10 p.m.-7 p.m.
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Instructor:
Gabriel Amor
Info -
Instructor:
Trisha J Bauman
Info - 3 points
PUBLIC RELATIONS AND CORPORATE COMMUNICA
PR & CORPORATE COMMUNICATION
This elective is designed for students looking to launch careers in public relations and corporate communications across organizations, from corporate, non-profit, start-up and/or governmental institutions. Course content will provide students with a broad overview of the PR and corporate communications function and foundational communication theory, along with hands-on, tactical training in modern public relations practice. Topics covered include strategic messaging and storytelling, working with the press to generate media coverage, leveraging social media and managing reputations online, crisis communication, public relations ethics and media law, engaging internal and external audiences, and evaluating corporate communications efforts.
- M 8:10 p.m.-10 p.m.
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Instructor:
Alexandra M Merceron
Info - 3 points