STRATEGIC STORYTELLER
The purpose of this course is to provide students with a deep and broad understanding of stories and how they can be used in strategic communication. Drawing from a wealth of evidence-based and field-tested work on storytelling from both local and global contexts, students will learn why stories tend to be so powerful and—with a focus on the written, performed, and transmedia aspects of storytelling—gain experience in telling stories to achieve organizational objectives. Your skills will be sharpened through lively seminar discussions, storytelling exercises, workshop-style coaching, and presentations and on-camera practice. By the end, students will walk away with a new mindset and a host of strategies that can be immediately implemented in their everyday work.
- W 6:10 p.m.-8 p.m.
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Instructor:
Lauren R Glover
Info - 3 points
THE AUTHENTIC LEADER
Effective leaders are able to think critically about problems and opportunities, imagine unexpected futures, craft a compelling vision, and drive change. In this course, we study the theoretical underpinnings of leadership communication, relying on empirical evidence as a guide for practice. Students gain important perspective on leadership styles, mastering the competencies required for a variety of contexts.
- T 10:10 a.m.-noon
- T 2:10 p.m.-4 p.m.
- T 12:10 p.m.-2 p.m.
- M 7:10 p.m.-9 p.m.
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Instructor:
Kevin Visconti
Info - 3 points
DIGITAL MEDIA & ANALYTICS
Digital media opens new opportunities for increasingly targeted communications across a variety of channels, which rapidly expands the importance of analytics in tracking and measuring key performance indicators (KPIs). This course prepares students to work within data- and model-driven environments with an emphasis on using analytics to develop insights and support strategic decisions.
- M 10:10 a.m.-noon
- M 2:10 p.m.-4 p.m.
- M 8:10 a.m.-10 a.m.
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Instructor:
Lilian Ore
Info - 3 points
INFLUENCE: BEHAVORIAL SCIENCE & COMMUNIC
INFLUENCE: BEHAVRL SCI &
This course places students at the intersection of two converging fields – behavioral science and communication – to teach them how our predictable irrationality can become a competitive advantage in persuading people, groups, and organizations to take favorable actions. Through lectures, case analysis, and group projects, students learn and apply a variety of psychology principles to communication thinking, planning, and leadership. Students are challenged to think broadly about communication – advertising, PR, social media, content, and internal communication – in their application of cognitive bias and heuristics principles including anchoring, framing, loss aversion, and choice architecture. Students obtain a strong grounding that influence involves four core elements: decision-making, nudges, cognitive biases, and noise reduction.
- M 6:10 p.m.-8 p.m.
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Instructor:
Kaireem D Wright
Info - 3 points
CRISIS COMMUNICATIONS
This course covers the basic elements of crisis communication and the procedures for creating crisis communications plans and for reacting to crises when they occur. How best to develop various plans for different critical audiences and understand the most effective strategies for communicating your organization’s message during a crisis is explored. The course examines various types of crises that can occur with corporations and nonprofit organizations and the differences and similarities among them. How to avoid the classic and common pitfalls of crisis communication are addressed, as are ethical issues that arise during crises. Numerous case studies are discussed in class and exercises both in and outside of class are assigned so students gain experience in crisis communication situations.
- R 6:10 p.m.-8 p.m.
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Instructor:
Assaf Kedem
Info - 3 points
VALUE OF BRAND
This course introduces students to the economic importance of brand building activities based on the proven link between brand equity and business performance. Students examine the role that strategy and communication play in building brand equity, and explore how the changing media landscape is causing companies to rethink traditional brand-building practices. Students will use critical thinking, case-analysis, market research, and strategic presentations to persuade a business decision maker to invest in brand building efforts. For students who are interested in building stronger brand cultures within their organizations (for both the profit and nonprofit sectors) and/or for pursuing careers on the brand side of strategy, this course answers the question: Why should businesses and institutions care about branding?
- W 8:10 p.m.-10 p.m.
- 3 points
GLOBAL COMMUNICATION FOR PROFESSIONALS
GLOBAL COMM FOR PROFESSIONALS
The global knowledge economy, cross-border market permeability, and worldwide talent mobility have accelerated the rise of multinational and domestic organizations comprised of individuals from many different cultural and linguistic backgrounds. As these trends strengthen, so, too, does the likelihood that the 21st-century worker will spend a significant part of her/his professional career in a multicultural workplace. While such diversity affords great benefits to organizations, their employees and clients, it is often accompanied by a rise in communication misfires and misunderstandings that can undermine individual, team, and organizational performance.
- MTWRF 9 a.m.-5 p.m.
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Instructor:
Kristine Billmyer
Info - 3 points
COMMUNICATION RESEARCH & INSIGHTS
COMM RESEARCH & INSIGHTS
To make informed decisions about communication, we need a clear understanding of our audience and its motivations. We begin by asking the right questions and interpreting the results. This course covers essential market research methods, including quantitative and qualitative techniques. Students gain direct experience in collecting and analyzing data, developing insights and choosing research-driven communication strategies that meet client objectives.
- W 10:10 a.m.-noon
- 3 points
COMMUNICATION RESEARCH & INSIGHTS
COMM RESEARCH & INSIGHTS
To make informed decisions about communication, we need a clear understanding of our audience and its motivations. We begin by asking the right questions and interpreting the results. This course covers essential market research methods, including quantitative and qualitative techniques. Students gain direct experience in collecting and analyzing data, developing insights and choosing research-driven communication strategies that meet client objectives.
- W 10:10 a.m.-noon
- W 4:10 p.m.-6 p.m.
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Instructor:
Laura Milewczik
Info -
Instructor:
Myrlene Laroche
Info - 3 points
ETHICAL DECISION MAKING FOR COMMUNICATOR
- M 8:10 p.m.-10 p.m.
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Instructor:
Frank J Oswald
Info - 3 points
DIGITAL COMMUNICATION STRATEGY
As digital media increasingly drives the field of strategic communication, leading successful communication efforts also require a platform specific, evidence-based strategic approach. Leaders must know how to use a broad and rapidly changing mix of digital media platforms and tools to connect their message with the right audience. To that end, this course covers major topics in digital media and communication, such as content strategy, digital experience, channel planning, online reputation management, programmatic marketing, audience targeting, artificial intelligence and more. Through in-class lectures, discussion, case studies, guest speakers, group projects and individual writing assignments, students in this course will be introduced to strategic decision-making and communications planning for social media, mobile, digital advertising, search, email, digital out-of-home and interactive media (video, radio, podcasts). Students will also gain an in-depth understanding of how to integrate digital strategies and tactics with traditional communication efforts.
- R 7:10 p.m.-9 p.m.
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Instructor:
Lilian Ore
Info - 3 points