STRATEGIC STORYTELLER
The purpose of this course is to provide students with a deep and broad understanding of stories and how they can be used in strategic communication. Drawing from a wealth of evidence-based and field-tested work on storytelling from both local and global contexts, students will learn why stories tend to be so powerful and—with a focus on the written, performed, and transmedia aspects of storytelling—gain experience in telling stories to achieve organizational objectives. Your skills will be sharpened through lively seminar discussions, storytelling exercises, workshop-style coaching, and presentations and on-camera practice. By the end, students will walk away with a new mindset and a host of strategies that can be immediately implemented in their everyday work.
- R 7:10 p.m.-9 p.m.
-
Instructor:
Lauren R Glover
Info - 3 points
THE AUTHENTIC LEADER
Effective leaders are able to think critically about problems and opportunities, imagine unexpected futures, craft a compelling vision, and drive change. In this course, we study the theoretical underpinnings of leadership communication, relying on empirical evidence as a guide for practice. Students gain important perspective on leadership styles, mastering the competencies required for a variety of contexts.
- T 10:10 a.m.-noon
- T 2:10 p.m.-4 p.m.
- None None-None
- M 7:10 p.m.-9 p.m.
-
Instructor:
Kevin Visconti
Info - 3 points
DIGITAL MEDIA & ANALYTICS
Digital media opens new opportunities for increasingly targeted communications across a variety of channels, which rapidly expands the importance of analytics in tracking and measuring key performance indicators (KPIs). This course prepares students to work within data- and model-driven environments with an emphasis on using analytics to develop insights and support strategic decisions.
- M 10:10 a.m.-noon
- M 12:10 p.m.-2 p.m.
-
Instructor:
Lilian Ore
Info - 3 points
CRISIS COMMUNICATIONS
This course covers the basic elements of crisis communication and the procedures for creating crisis communications plans and for reacting to crises when they occur. How best to develop various plans for different critical audiences and understand the most effective strategies for communicating your organization’s message during a crisis is explored. The course examines various types of crises that can occur with corporations and nonprofit organizations and the differences and similarities among them. How to avoid the classic and common pitfalls of crisis communication are addressed, as are ethical issues that arise during crises. Numerous case studies are discussed in class and exercises both in and outside of class are assigned so students gain experience in crisis communication situations.
- M 6:10 p.m.-8 p.m.
-
Instructor:
Assaf Kedem
Info - 3 points
COMMUNICATION RESEARCH & INSIGHTS
COMM RESEARCH & INSIGHTS
To make informed decisions about communication, we need a clear understanding of our audience and its motivations. We begin by asking the right questions and interpreting the results. This course covers essential market research methods, including quantitative and qualitative techniques. Students gain direct experience in collecting and analyzing data, developing insights and choosing research-driven communication strategies that meet client objectives.
- R 5:10 p.m.-7 p.m.
- W 5:10 p.m.-7 p.m.
- None None-None
-
Instructor:
Cora A Szapka
Info -
Instructor:
Alyssa Masucci
Info -
Instructor:
Mark Truss
Info - 3 points
ETHICAL DECISION MAKING FOR COMMUNICATOR
- W 7:10 p.m.-9 p.m.
-
Instructor:
Frank J Oswald
Info - 3 points
DIGITAL COMMUNICATION STRATEGY
As digital media increasingly drives the field of strategic communication, leading successful communication efforts also require a platform specific, evidence-based strategic approach. Leaders must know how to use a broad and rapidly changing mix of digital media platforms and tools to connect their message with the right audience. To that end, this course covers major topics in digital media and communication, such as content strategy, digital experience, channel planning, online reputation management, programmatic marketing, audience targeting, artificial intelligence and more. Through in-class lectures, discussion, case studies, guest speakers, group projects and individual writing assignments, students in this course will be introduced to strategic decision-making and communications planning for social media, mobile, digital advertising, search, email, digital out-of-home and interactive media (video, radio, podcasts). Students will also gain an in-depth understanding of how to integrate digital strategies and tactics with traditional communication efforts.
- W 7:10 p.m.-9 p.m.
-
Instructor:
Lilian Ore
Info - 3 points
GENDER AND COMMUNICATION IN THE WORKPLAC
GENDER & COMM IN THE WORKPLACE
Gender and Communication in the Workplace offers professionals across sectors and industries the knowledge and skills needed to identify the social and linguistic practices enacted at work, and the opportunity to advance the interests of those who run up against barriers to advancement as a result of prejudice and stereotyping.
- MTWRF 9 a.m.-5 p.m.
-
Instructor:
Kristine Billmyer
Info - 3 points
PUBLIC RELATIONS AND CORPORATE COMMUNICA
PR & CORPORATE COMMUNICATION
This elective is designed for students looking to launch careers in public relations and corporate communications across organizations, from corporate, non-profit, start-up and/or governmental institutions. Course content will provide students with a broad overview of the PR and corporate communications function and foundational communication theory, along with hands-on, tactical training in modern public relations practice. Topics covered include strategic messaging and storytelling, working with the press to generate media coverage, leveraging social media and managing reputations online, crisis communication, public relations ethics and media law, engaging internal and external audiences, and evaluating corporate communications efforts.
- T 7:10 p.m.-9 p.m.
-
Instructor:
Alexandra M Merceron
Info - 3 points