STRATEGIC STORYTELLER
The purpose of this course is to provide students with a deep and broad understanding of stories and how they can be used in strategic communication. Drawing from a wealth of evidence-based and field-tested work on storytelling from both local and global contexts, students will learn why stories tend to be so powerful and—with a focus on the written, performed, and transmedia aspects of storytelling—gain experience in telling stories to achieve organizational objectives. Your skills will be sharpened through lively seminar discussions, storytelling exercises, workshop-style coaching, and presentations and on-camera practice. By the end, students will walk away with a new mindset and a host of strategies that can be immediately implemented in their everyday work.
- M 6:10 p.m.-8 p.m.
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Instructor:
Lauren R Glover
Info - 3 points
STRATEGIC COMMUNICATION MANAGEMENT
STRATEGIC COMMUNICATION MGMT
This course examines the strategic role for communication in driving organizational outcomes. It covers key aspects of communication management, including how to plan, implement and measure strategic communication initiatives. Students learn to assess organizational needs, identify stakeholders and draft messaging that speaks credibly to a variety of constituencies, both internal and external. We also emphasize fundamental business skills, such as interpreting financial reports and understanding the language of business.
- W 10:10 a.m.-noon
- W 4:10 p.m.-6 p.m.
- W 6:10 p.m.-8 p.m.
- S 8:30 a.m.-12:30 p.m.
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Instructor:
Andrea Legnani
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Instructor:
Gabriel Amor
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Instructor:
Alexandra M Merceron
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Instructor:
Don Waisanen
Info - 3 points
INDUSTRY INSIDER
This course gives students visibility into the rapidly changing communication industry and the wide range of careers available. Curated site visits take us inside world-class agencies and corporate/nonprofit organizations to see how they use strategic communication in the real world. Students gain firsthand exposure to leading practitioners while learning the dynamics of collaboration between internal and external stakeholders. Relevant coursework provides additional perspective.
- R 10:10 a.m.-noon
- R 4:10 p.m.-6 p.m.
- R 12:10 p.m.-2 p.m.
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Instructor:
Matthew Sawyer
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Instructor:
Juli Falkoff
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Instructor:
Matthew Sawyer
Info - 3 points
THE COMPELLING COMMUNICATOR
The ability to communicate effectively is a key competency for professionals. As emerging industry leaders, understanding the audience, framing the message, and using media channels to achieve specified objectives are critical skills, whether written or spoken. Through a variety of written and oral assignments, students learn to apply foundational communication theory to inform and engage stakeholders. The first part of the course focuses on written deliverables, emphasizing audience-framed messaging and developing simple, clear and persuasive content. The second part transitions to enhancing spoken delivery and presentation skills where students gain experience in speechwriting, storytelling and using data visualization to motivate an audience to act.
- T 10:10 a.m.-noon
- T 2:10 p.m.-4 p.m.
- T 12:10 p.m.-2 p.m.
- T 2:10 p.m.-4 p.m.
- U 8:30 a.m.-1 p.m.
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Instructor:
Kevin Visconti
Info - 3 points
INFLUENCE: BEHAVORIAL SCIENCE & COMMUNIC
INFLUENCE: BEHAVRL SCI &
This course places students at the intersection of two converging fields – behavioral science and communication – to teach them how our predictable irrationality can become a competitive advantage in persuading people, groups, and organizations to take favorable actions. Through lectures, case analysis, and group projects, students learn and apply a variety of psychology principles to communication thinking, planning, and leadership. Students are challenged to think broadly about communication – advertising, PR, social media, content, and internal communication – in their application of cognitive bias and heuristics principles including anchoring, framing, loss aversion, and choice architecture. Students obtain a strong grounding that influence involves four core elements: decision-making, nudges, cognitive biases, and noise reduction.
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Instructor:
Kaireem D Wright
Info - 3 points
CRISIS COMMUNICATIONS
This course covers the basic elements of crisis communication and the procedures for creating crisis communications plans and for reacting to crises when they occur. How best to develop various plans for different critical audiences and understand the most effective strategies for communicating your organization’s message during a crisis is explored. The course examines various types of crises that can occur with corporations and nonprofit organizations and the differences and similarities among them. How to avoid the classic and common pitfalls of crisis communication are addressed, as are ethical issues that arise during crises. Numerous case studies are discussed in class and exercises both in and outside of class are assigned so students gain experience in crisis communication situations.
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Instructor:
Andrew Whitehouse
Info - 3 points
ADVANCED WRITING PROJECT
In this advanced professional writing workshop, students are guided through the process of crafting a significant publication-ready piece of writing, applying principles of journalism and strategic communication. Whether a book chapter, in-depth feature article, white paper, or policy proposal, each student’s unique project will require mastering a range of communication tools—including storytelling, data presentation, observation, and analysis.
- W 8:10 p.m.-10 p.m.
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Instructor:
Edith Hill Updike
Info - 3 points
COMMUNICATION AND GLOBAL BRANDS
COMMUNICATION & GLOBAL BRANDS
- M 8:10 p.m.-10 p.m.
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Instructor:
Cheryl Fenelle-Dixon
Info - 3 points
VISUAL COMMUNICATION & DESIGN
This course provides strategic communication students with the foundational notions and methods of design needed to collaborate with designers and amplify their work. It examines the impact technology and social transformations are having on design: the application of digital and generative technology, the redirection toward human-centric approaches, and the discipline’s standing in embracing social and ethical concerns related to ensuring inclusivity and preventing cultural bias. The course begins with a historical overview of design’s evolution and contemporary methods, setting the stage for an in-depth exploration of visual perception principles and key design elements like shape, form, color, typography, imagery, and layout. Students will apply the knowledge gained by experimenting with design practices and developing design strategies and applications through serial hands-on, collaborative assignments and workshops.
- T 8:10 p.m.-10 p.m.
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Instructor:
Diego Kolsky
Info - 3 points
COMMUNICATION RESEARCH & INSIGHTS
COMM RESEARCH & INSIGHTS
To make informed decisions about communication, we need a clear understanding of our audience and its motivations. We begin by asking the right questions and interpreting the results. This course covers essential market research methods, including quantitative and qualitative techniques. Students gain direct experience in collecting and analyzing data, developing insights and choosing research-driven communication strategies that meet client objectives.
- R 6:10 p.m.-8 p.m.
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Instructor:
Alyssa Masucci
Info - 3 points
DIGITAL COMMUNICATION STRATEGY
As digital media increasingly drives the field of strategic communication, leading successful communication efforts also require a platform specific, evidence-based strategic approach. Leaders must know how to use a broad and rapidly changing mix of digital media platforms and tools to connect their message with the right audience. To that end, this course covers major topics in digital media and communication, such as content strategy, digital experience, channel planning, online reputation management, programmatic marketing, audience targeting, artificial intelligence and more. Through in-class lectures, discussion, case studies, guest speakers, group projects and individual writing assignments, students in this course will be introduced to strategic decision-making and communications planning for social media, mobile, digital advertising, search, email, digital out-of-home and interactive media (video, radio, podcasts). Students will also gain an in-depth understanding of how to integrate digital strategies and tactics with traditional communication efforts.
- M 12:10 p.m.-2 p.m.
- M 2:10 p.m.-4 p.m.
- M 10:10 a.m.-noon
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Instructor:
Lilian Ore
Info - 3 points
CAPSTONE
- F 9 a.m.-4 p.m.
- None None-None
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Instructor:
Elyse Hoelzer
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Instructor:
Mark Truss
Info - 3 points