The creation and maintenance of sports leagues is a nuanced and complex endeavor. This course examines the format, hierarchy, membership, governance, and operational efficiencies of several sports leagues that have been launched with varying levels of success. Through a combination of lectures, case studies and guest speakers, students will learn about the ideation, funding, legal aspects, marketing, media strategy and monetization of these businesses, both domestically and globally. Students will gather data about emerging sports leagues of the past and present and conduct research on the leagues of their choice. The culminating project in this course will be an original proposal by student groups of a new sports league, addressing all of the aforementioned dimensions in a formal presentation to potential ‘investors.’ Students will present their proposal via online video conference for instructor feedback following the block week. This course is ideal for students who have an interest in the structural and operational decisions that affect the success and sustainability of sports leagues and their members.
This is an elective course for the M.S. program in Sports Management; students in the program may take this course when allowed by their curriculum requirements. Students outside of the Sports Management program may take this course upon approval of the Academic Program Director.
In this course, students will develop a working knowledge of the practical application of analysis and models used to make management decisions within an organization and a professional league. Basketball Analytics will explore the use of data and statistics to inform decision making in the National Basketball Association (NBA). Utilizing data made available through the NBA and other publicly available resources, students will learn to use analytics to ask and answer the right questions and provide best practice solutions through critical thinking.
Digital, social, and mobile media continue to heavily impact every aspect of sports business, often in profound and unanticipated ways, particularly in managing and optimizing revenue streams. All revenue line items are fully intertwined and integrated with each other, media, sponsorship, ticketing, hospitality, concessions and licensing, etc. Students of this course will learn to analyze and optimize the ecosystem of sports business including content rights, ticketing, sponsorship, merchandising, marketing, etc., as well as make business analytics decisions by leveraging business analytics software to run scenario analysis.
This asynchronous, 1.5-credit elective integrates a supervised professional internship with structured reflection and applied coursework to help students connect academic learning to real-world practice. Through career design, goal setting, and reflective exercises, students clarify professional interests, build adaptability, and articulate the impact of their internship on future career pathways.
Soccer is the world’s most popular sport by far. Over 160 years, the sport has built an infrastructure to coordinate the operation of the global game, and in almost every country, this structure shapes the professional game and the commercial framework. The US is a glaring exception to this system. The course will explore the origin, meaning, and consequences of these differences.
Building on the knowledge you have acquired about the American professional sports model, students will identify the key elements of the global soccer system and the ways they diverge from the US model. Students will examine the club/league system and the organization of representative national team competition. In doing so, students will consider both the historical and cultural context of these systems and their economic logic.
This elective course is designed for students enrolled in the MS Sports Management Program who have completed the Foundations of Sports Management course. It is an in-person block week and is not open for cross-registration.
Projects are research intensive and vary according to partners and specialty.
Advanced standing in the Sports Management program, with at least 12 points/credits (4 courses) completed is required. A student may not exceed 6 points/credits (2 courses) of Supervised Projects, or take more than 3 points/credits (1 course) per semester.
This asynchronous, 3-credit elective provides an immersive, supervised professional internship experience paired with structured reflection and applied academic work. Students integrate theory with practice while assessing organizational culture, ethical decision-making, feedback practices, and professional competencies. Through guided analysis and reflective assignments, students deepen self-awareness, strengthen career readiness, and clarify how their internship experience shapes future professional goals.