This course will build on the topics and tactics covered in Business Intelligence in Sports to create a real-life learning lab where students can apply key concepts and expand their techniques against real data from a partner professional sports team. More advanced skills around SQL, Tableau, and R will be developed and applied to relevant scenarios using available data such as customer demographics, behaviors, tickets, attendance, social media, marketing, surveys, and sponsorships. Students will leave the class prepared to join a team’s business intelligence department and make immediate contributions.
The creation and maintenance of sports leagues is a nuanced and complex endeavor. This course examines the format, hierarchy, membership, governance, and operational efficiencies of several sports leagues that have been launched with varying levels of success. Through a combination of lectures, case studies and guest speakers, students will learn about the ideation, funding, legal aspects, marketing, media strategy and monetization of these businesses, both domestically and globally. Students will gather data about emerging sports leagues of the past and present and conduct research on the leagues of their choice. The culminating project in this course will be an original proposal by student groups of a new sports league, addressing all of the aforementioned dimensions in a formal presentation to potential ‘investors.’ Students will present their proposal via online video conference for instructor feedback following the block week. This course is ideal for students who have an interest in the structural and operational decisions that affect the success and sustainability of sports leagues and their members.
This is an elective course for the M.S. program in Sports Management; students in the program may take this course when allowed by their curriculum requirements. Students outside of the Sports Management program may take this course upon approval of the Academic Program Director.
In this course, students will develop a working knowledge of the practical application of analysis and models used to make management decisions within an organization and a professional league. Basketball Analytics will explore the use of data and statistics to inform decision making in the National Basketball Association (NBA). Utilizing data made available through the NBA and other publicly available resources, students will learn to use analytics to ask and answer the right questions and provide best practice solutions through critical thinking.
Digital, social, and mobile media continue to heavily impact every aspect of sports business, often in profound and unanticipated ways, particularly in managing and optimizing revenue streams. All revenue line items are fully intertwined and integrated with each other, media, sponsorship, ticketing, hospitality, concessions and licensing, etc. Students of this course will learn to analyze and optimize the ecosystem of sports business including content rights, ticketing, sponsorship, merchandising, marketing, etc., as well as make business analytics decisions by leveraging business analytics software to run scenario analysis.
Projects are research intensive and vary according to partners and specialty.
Advanced standing in the Sports Management program, with at least 12 points/credits (4 courses) completed is required. A student may not exceed 6 points/credits (2 courses) of Supervised Projects, or take more than 3 points/credits (1 course) per semester.
This course requires you to experience firsthand a program-related job in a real working environment. You will engage in personal, environmental and organizational reflection. The ideal Internship will provide you an opportunity to gain tangible and practical knowledge in your chosen field by taking on a position that is closely aligned with your coursework and professional interests. Before registering for this course, you must have completed the Internship Application Form in which you will describe your internship sponsor and provide details about the work that you will be doing. This form must be signed by your internship supervisor and approved by your program director BEFORE you register for this course.
To receive instructor approval, the internship:
● Must provide an opportunity for the student to apply course concepts, either at the organizational or team level
● Must fit into the planned future program-related career path of the student
You must identify your own internship opportunities. The internship must involve a commitment to completing a minimum of 210 hours over the semester.
At the end of your course, you will submit an evaluation form to your internship supervisor. The evaluation form should be returned directly to the instructor