This course is designed to introduce students to the terms, concepts and issues in sports management and their practical application in the sports business workplace. It is the required first class for every student in Columbia University’s graduate Sports Management Program. This course examines various business disciplines as they apply to the sports industry. The course provides the student with an overview of the business of the intercollegiate and professional sports enterprises. In addition, the course investigates the business-related issues encountered by managers of sport organizations and covers how business principles can be applied to effectively address these issues.
We will share practical experience and incorporate student experimentation to achieve our goal of fully preparing our students for advancement in the Sports Management Program.
Every two years the Olympic Games generate billions of dollars of commercial revenue, reorganize a host city, and shape the commercial lives of several thousand athletes – and then the company that delivered them dissolves. This course examines the Olympic Movement as an enterprise: a global governance system (the International Olympic Committee (IOC), the International Paralympic Committee (IPC), the International Federations (IF), the United States Olympic and Paralympic Committee (USOPC), and the National Governing Bodies (NGB)), a media and sponsorship property, a trademark estate, a recurring megaproject, and a labor market. Students work primarily from the documents that actually run the system – the Olympic Charter, The IPC Handbook, the Ted Stevens Act, the Host City Contract, the Future Host Questionnaire, court decisions, and financial statements – and from the reform agenda as it unfolds in real time.
This elective course is designed for students in the M.S. in Sports Management program; no track, prerequisite, or prior legal or finance coursework is required. It complements the program’s league- and franchise-focused offerings by studying their structural opposite: a global property with no franchises, no annual gate-driven P&L, no permanent operating company, and a revenue pulse that arrives every two years. It serves the program’s larger goals of preparing students to analyze rights structures, governance, event economics, and athlete-facing business across the international sports industry. With Los Angeles hosting in 2028 and Utah in 2034, the United States is at the start of a decade-long Olympic building, hiring, and dissolving cycle, and the course is designed to be updated as that cycle develops.
Digital, social, and mobile media continue to heavily impact every aspect of sports business, often in profound and unanticipated ways, particularly in managing and optimizing revenue streams. All revenue line items are fully intertwined and integrated with each other, media, sponsorship, ticketing, hospitality, concessions and licensing, etc. Students of this course will learn to analyze and optimize the ecosystem of sports business including content rights, ticketing, sponsorship, merchandising, marketing, etc., as well as make business analytics decisions by leveraging business analytics software to run scenario analysis.
TBA
TBA
TBA
Projects are research intensive and vary according to partners and specialty.
Advanced standing in the Sports Management program, with at least 12 points/credits (4 courses) completed is required. A student may not exceed 6 points/credits (2 courses) of Supervised Projects, or take more than 3 points/credits (1 course) per semester.
Projects are research intensive and vary according to partners and specialty.
Advanced standing in the Sports Management program, with at least 12 points/credits (4 courses) completed is required. A student may not exceed 6 points/credits (2 courses) of Supervised Projects, or take more than 3 points/credits (1 course) per semester.
Projects are research intensive and vary according to partners and specialty.
Advanced standing in the Sports Management program, with at least 12 points/credits (4 courses) completed is required. A student may not exceed 6 points/credits (2 courses) of Supervised Projects, or take more than 3 points/credits (1 course) per semester.
Community Leadership and Service Program " CLASP" will expose students to the non-for-profit world and provide them with hands-on experience that will complement their work in the classroom. Students will participate in a variety of project-based work to assist nonprofits to support their needs, advance their mission and successfully drive business objectives.
At the beginning of each semester, students will provide their bios and resumes and complete a brief survey in order to be matched to a nonprofit organization within the sports industry.
Each student will receive an overview of the organization and the project they will be supporting for the course of the semester or school year. Once the matching process occurs, introductory calls will be scheduled and projects will be transferred to the students.
Each project requires a minimum of 40 hours for the semester for full-time students and 20 hours for part-time students.
This 0 credit course is a program requirement and failure to complete the hours of service and supplemental office hours will result in a graduation hold.
PDR is designed to expose incoming students to the program’s professional development and improvement offerings and provide you with industry and career experiences that will complement your work in the classroom, enhance and enrich your experience in the program and prepare you for your next career steps in the sports industry.
The PDR requirements have been divided into 2 categories: Core and Elective.
Each incoming
full-time
student will need to attend/complete a minimum of 40 hours of PDR events in order to graduate, including a minimum of 20 Core hours.
Each incoming
part-time
student will need to attend/complete a minimum of 20 hours of PDR events in order to graduate, including a minimum of 10 Core hours.
You will fulfill the PDR requirements by participating in and attending events such as:
project-based educational work
networking events
career coaching and advising
industry discussions and information sessions and workshops