BUSINESS FOOTBALL MANAGEMENT
THE INNER WORKINGS OF THE NFL
In this course, students will critically analyze and consider the successes and challenges facing the NFL. Specifically, students will be tasked with identifying what accounts for its success as both a corporate and cultural institution; what lessons can be drawn from the success of the NFL that could pertain to other industries, whether in professional sports or elsewhere; and importantly, how the NFL is actually run as a business. Students will take a deep dive into a variety of subjects within the business of the NFL have first-hand access to NFL insiders from a variety of sectors within the league, and be tasked with cultivating business, marketing, leadership and general decision-making skills drawn from real-world experiences within the NFL.
- 3 points
APPLIED BUSINESS INTEL FRAMEWORKS IN SPR
APPLIED BI IN SPORTS
This course will build on the topics and tactics covered in Business Intelligence in Sports to create a real-life learning lab where students can apply key concepts and expand their techniques against real data from a partner professional sports team. More advanced skills around SQL, Tableau, and R will be developed and applied to relevant scenarios using available data such as customer demographics, behaviors, tickets, attendance, social media, marketing, surveys, and sponsorships. Students will leave the class prepared to join a team’s business intelligence department and make immediate contributions.
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Instructor:
Jordan Rutner
Info - 3 points
FOUNDATIONS OF SPORTS MANAGEMENT
FOUNDATIONS OF SPORTS MGMT
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Instructor:
Scott Rosner
Info - 3 points
FOUNDATIONS OF SPORTS MANAGEMENT
FOUNDATIONS OF SPORTS MGMT
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Instructor:
Sarbjit Singh
Info - 3 points
Sustainability in Sports: Theory and Pra
The global sports industry is substantial, encompassing various aspects such as sporting events, merchandise, broadcasting, and more. In 2024, the industry's revenue amounted to nearly $470 billion. By 2028, the global sports market is expected to surpass $680 billion. By 2027, the global sports market is expected to surpass $623 billion. However, the influence of sports extends far beyond the field. Fans are both dedicated and passionate supporters who contribute to the industry's success and have a massive following across continents. From local matches to international tournaments, fans engage through attendance, viewership, merchandise purchases, social media interactions, and so much more.
As the market continues to grow, the sports industry has made significant progress toward embracing sustainability practices. Brands are increasingly transparent about their sustainability efforts, businesses are looking to partner with sustainability-focused organizations that have reputable certifications and initiatives, real estate developers and investors are designing environmentally friendly facilities, and athletes and their fan bases are demanding climate action, just to name a few. Despite some progress, there's ample room for growth within emerging sustainability practices in sports. Continued innovation can lead to eco-friendly materials, sustainable event management, ensuring sustainability across supply chains, and greening stadiums, venues, and event infrastructure, which can further minimize resource consumption and pollution and contribute to a healthier planet.
This course introduces the concept of sustainability and its relevance to the sports industry. It examines the environmental, social, and economic impacts of sports activities, events, and organizations and explores the strategies and practices that can enhance the sustainability performance of the sports sector. The course covers topics such as the definitions and dimensions of sustainability and how they relate to sports; the drivers and challenges of sustainability in sports (climate change, stakeholder expectations, governance, and innovation); frameworks and tools for assessing and reporting on sustainability in sports; best practices and case studies of sustainability in sports; and opportunities and benefits of sustainability in sports (fan engagement, athlete activism, business development, and social impact).
This course will be structured in the following main se
- 3 points
SOCCER ANALYTICS
This course will examine the data collection process, application, and management practices as it applies to soccer, specifically Major League Soccer and the National Women’s Soccer League. Using soccer as a platform to explore techniques, students will develop a working knowledge of the practical applications of analysis and models used to make management decisions within an organization and a professional league. With growing global connectivity, and access to data across various international leagues, the ability to embrace in-game analytics to improve team's performance, evaluate talent, develop in-game strategies, and more efficiently manage their roster in order to create financial value for their stakeholders has become an invaluable skill.
In response to the sports industry turning more towards application of analytics and critical thinking skills, Soccer Analytics aims to develop students into managers who can make decisions, based on provided models, regarding both player and team valuations. Students should be able to demonstrate the capability to apply advanced critical thinking skills to sports business issues and have the ability to integrate objective analysis with subjective judgment in a way that adds value to decision processes.
The class will be taught through a combination of lectures, class discussion, group presentations and guest speakers. Each class will include a review of the reading assignments noted in the syllabus, and students are expected to be fully prepared. Students are required to read assignments from the texts as well as additional sources provided by the professor. Students must attend class prepared to engage in discussions; have, articulate and defend a point of view; and ask questions and provide comments based on their reading.
- 3 points
SPORTS LAW AND ETHICS
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Instructor:
Carla Varriale
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Instructor:
Jennifer Duberstein
Info - 3 points
Internship Experience 2 - SPRT
This asynchronous, 1.5-credit elective combines a supervised professional internship with guided analysis of workplace culture, ethics, and feedback practices. Students evaluate organizational values, inclusivity, and ethical decision-making while developing the skills needed to navigate professional environments and identify the workplace cultures in which they will thrive.
- 1.5 points
SPORTS MARKETING
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Instructor:
Grant J Son
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Instructor:
Thomas Cerny
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Instructor:
Laurajean Holmgren
Info - 3 points
SPORTS BUSINESS COMMUNICATIONS & PR
SPORTS BUSINESS COMM & PR
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Instructor:
Joseph Favorito
Info - 3 points
DIGITAL SPORTS MEDIA & MARKETING
DIG SPRTS MEDIA & MRKTG
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Instructor:
Tom Richardson
Info - 3 points
SPORTS FACILITIES & EVENTS MANAGEMENT
SPORT FACILITY & EVENT
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Instructor:
William Squires
Info - 3 points
SUPERVISED PROJECT IN SPORTS MANAGEMENT
FC BAYERN MUNCH
Projects are research intensive and vary according to partners and specialty.
Advanced standing in the Sports Management program, with at least 12 points/credits (4 courses) completed is required. A student may not exceed 6 points/credits (2 courses) of Supervised Projects, or take more than 3 points/credits (1 course) per semester.
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Instructor:
Grant J Son
Info - 3 points
SUPERVISED PROJECT IN SPORTS MANAGEMENT
SUPERVISED PROJ IN SPORTS
Projects are research intensive and vary according to partners and specialty.
Advanced standing in the Sports Management program, with at least 12 points/credits (4 courses) completed is required. A student may not exceed 6 points/credits (2 courses) of Supervised Projects, or take more than 3 points/credits (1 course) per semester.
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Instructor:
Dana Rosenberg
Info - 3 points
Internship in Industry - SPRT
Internship in SPRT
This asynchronous, 3-credit elective provides an immersive, supervised professional internship experience paired with structured reflection and applied academic work. Students integrate theory with practice while assessing organizational culture, ethical decision-making, feedback practices, and professional competencies. Through guided analysis and reflective assignments, students deepen self-awareness, strengthen career readiness, and clarify how their internship experience shapes future professional goals.
- 3 points