MARKETING MANAGEMENT
Designed to provide students with an understanding of the fundamental marketing concepts and their application by business and non-business organizations. The goal is to expose students to these concepts as they are used in a wide variety of settings, including consumer goods firms, manufacturing and service industries, and small and large businesses. The course gives an overview of marketing strategy issues, elements of a market (company, customers, and competition), as well as the fundamental elements of the marketing mix (product, price, placement/distribution, and promotion).
- W 4:10 p.m.-6:40 p.m.
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Instructor:
Silvia Bellezza
h-index: 7 Info - 3 points
STRATEGY FORMULATION
This class is an introduction to strategic management and the decisions that firms make in their historical context. We look at the growth of the large multi-product firm in almost all countries in the world and the the process by which they internationalized their activities and, very often, were also forced to retreat from their international positions. We treat strategies as relation to two broad goals of the class: to understand why some companies are financially much more successful than others; and to analyze how managers can devise a set of actions (the strategy) and design processes and structures that allow their company to obtain a competitive advantage. You will learn the analytical tools developed in universities, in consulting and industrial firms, and even in the military. These tools include what companies do to outperform their rivals; to analyze the competitive moves of rival firms by game-theoretic concepts; and when it makes sense for companies to diversify and globalize their business. Applications will be to Walmart and Apple, European firms and to Asian firms, and developing country firms.
- R 10:25 a.m.-12:55 p.m.
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Instructor:
Len Sherman
Info - 3 points
Financial Accounting
The purpose of this course is to provide a comprehensive introduction to accounting. It is designed to provide managerially oriented users of accounting products with the foundations of accounting concepts, the underlying mechanics, and the overall perspective required to become intelligent users of accounting information. The course will focus on the typical financial statements (e.g., balance sheets, income statements, and cash flow statements) along with the environment in which they are produced and used. The overarching perspective is that accounting reports provide information that is useful for various purposes.
The course design emphasizes that the information content of accounting reports is jointly determined by the accounting methods used to generate the reports and the environment in which the reports are produced and used. Thus, the course integrates the study of accounting methods and the study of the accounting environment. Accounting concerns, in turn, vary with market opportunities, instruments, and organizational arrangements at hand.
The course is organized into two interrelated modules. First, we review accounting-related institutional details, the nature of financial reports, audits, and disclosure. This includes the examination of the three main financial statements the nature of accrual measurement, and the information perspective that is central to the course. Second, we explore accounting methods in detail, focusing on revenue recognition, assets, liabilities, and equity. We explicitly consider accounting issues related to global organizations.
Throughout the course, we apply these concepts to real-world contexts, with attention to ethics, data integrity, financial statement analysis, valuation, and regulatory frameworks. In addition, we integrate contemporary topics such as the impact of climate change and ESG (environmental, social, and governance) considerations on financial reporting. Selected current events and emerging trends in ESG reporting are discussed in relation to the accounting frameworks and principles covered in class.
Finally, we explore the role of artificial intelligence—particularly large language models (LLMs)—in financial analysis. The course introduces how AI tools can assist in interpreting financial statements, while emphasizing the importance of human judgment and expertise in ensuring responsible and effective use of AI technologies.
For Mendelson Students Only.
- R 1:10 p.m.-3:40 p.m.
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Instructor:
Jonathan Glover
h-index: 28 Info - 3 points
Corporate Finance and Valuation
Corporate Finance & Valua
This course introduces the fundamental principles of corporate finance and their application to real-world business decisions. Students will examine how companies determine value, measure risk, and make financing choices, while developing the tools to analyze corporate investments and capital structures.
Intellectual Goals and Rationale
The course addresses core questions that drive business decision-making:
How do we determine what a company or investment opportunity is worth?
How do we value financial securities in an uncertain world?
What is risk? How do we measure it, and how does it affect the cost of capital?
What is the appropriate balance between debt and equity?
Course Content and Learning Approach
Through a combination of theoretical frameworks, case discussions, and Excel-based financial modeling, students will build the ability to analyze complex financial scenarios. Lectures provide the foundations of valuation and financing, while case work applies these tools to real business challenges.
Why This Course Matters
Valuation, investment evaluation, and financing decisions are central to careers in finance, consulting, entrepreneurship, and management. The skills gained—financial modeling, risk assessment, and valuation analysis—are directly relevant to roles in investment banking, private equity, corporate development, consulting, and executive leadership.
Who Should Take This Course
This introductory finance course is open to students from all academic backgrounds who seek to strengthen their financial literacy and analytical capabilities. It is particularly valuable for:
Students considering careers in finance, consulting, or general management
Entrepreneurs who need to understand funding and valuation
Students in other fields interested in how businesses create and measure value
Those planning to pursue graduate business education
Prerequisites
Economics:
ECON UN1105 Principles of Economics
Statistics (one of the following):
STAT UN1001 Intro to Statistical Reasoning
STAT UN1101 Introduction to Statistics
STAT UN1201 Calc-Based Introduction to Statistics
PSYC UN1610 Introductory Statistics for Behavioral Science
Cours
- MW 10:10 a.m.-11:25 a.m.
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Instructor:
Haran Segram
Info - 3 points
Foundations of Entrepreneurship
Entrepreneurship is one of the most important economic activities shaping the United States. Entrepreneurial processes play a role in delivering new solutions to social problems, they are a strong determinant of wealth inequality and spatial disparities, and underlie technological progress. The class Foundations of Entrepreneurship provides any undergraduate student a comprehensive introduction to what entrepreneurship is and how it functions, including understanding how an idea evolves into a company, the role of key actors in an entrepreneurial ecosystem, and experiencing the entrepreneurial process. The class is valuable to any student in science, engineering, and liberal arts who would like to understand what determines whether promising inventions and solutions fulfill their potential impact. It is offered as part of the Mendelson Center’s special program in business management.
The content is delivered incorporating lecture-based content, case discussions of existing companies, and group work to develop an early-stage idea and pitch it to a panel of investors.
Foundations of Entrepreneurship is a prerequisite to future lab-based entrepreneurship classes for undergraduates, Launch Your Startup and Entrepreneurial Greenhouse.
For Mendelson Students Only.
- T 1:10 p.m.-3:40 p.m.
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Instructor:
Mattan Griffel
Info - 3 points