Wisdom and Happiness
- MTWRF 9 a.m.-6:30 p.m.
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Instructor:
Faculty
h-index: 37 Info - 3 points
International Seminar: Munich
Branding has become a hot topic. Many companies realize that they need to understand the financial value of their corporate brand and its products; manage brands strategically; and deliver implementations to customers that are relevant, differentiated and powerful to build an emotional bond and loyalty.This course shows you how this can be done. It familiarizes you with best practices in branding, from iPod and the launch of the Dove Campaign for Real Beauty to successful branding initiatives in financial, pharmaceutical, consumer goods, entertainment and a wide range of other companies.We will focus on three topics: brand strategy and valuation; visual identity and experiential branding; and organizational branding issues. You will be asked to complete a couple of individual exercises and homeworks during the course and be part of a final group project. No midterm. No final.The course is unique in many ways. First, it will be fun. Second, just like the topic itself, you will learn how to combine analytical and strategic thinking with creative development of ideas and implementations. You will be exposed to lots of cases of successful and some unsuccessful branding campaigns so that you learn what to do and what not to do in your own job. You will learn about frameworks and concepts and be equipped with methodologies and tools to manage a branding project. You will meet people from the branding industry, both from within companies and from external service suppliers, such as corporate identity firms, packaging designers, advertising firms and brand agencies. Finally, you will be participating in a group project that will bring it all together, focusing on a specific company of your choice.Hope to see you in the fall. If you would like additional information on my own brand, check out www.MeetSchmitt.com."
- TWRFS 9 a.m.-6:30 p.m.
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Instructor:
Bernd H Schmitt
Wikipedia h-index: 65 Info - 3 points
International Seminar: South A
The objectives of this course are to learn some key lessons about starting and running an entrepreneurial company, and to learn about the state of entrepreneurship in South Africa. The essence of the course will be our guest speakers, through whom we will learn not only about their personal experiences and lessons, but about entrepreneurship in general. Our guest speakers will be South African entrepreneurs from a wide variety of business sizes and backgrounds. In addition, we will have guest speakers from the local government and the leading business school. There will be a hands on project to be done with local South African entrepreneurs that will require preparation before leaving for Cape Town and a report to follow afterward.
- TWRFS 9 a.m.-6:30 p.m.
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Instructor:
Stephan Meier
h-index: 33 Info - 3 points
International Seminar: Argenti
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- TWRFS 9 a.m.-6:30 p.m.
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Instructor:
Carlos Singer
Info - 3 points
Business and Climate Change
Climate science informs us that global emissions of greenhouse gas emissions must be rapidly and dramatically reduced if humanity is to avoid catastrophic climate change. After three centuries of rising emissions, the entire global economy must now decarbonize in the coming three decades. Fortunately, most of the technologies and investment capital necessary to reduce and eventually eliminate emissions exist or are in development, but the urgency to implement those solutions is critical.
This course provides an overview of climate change, its effects on business, and how businesses can (and should) respond. The course covers emissions sources and their impact on climate change, followed by an exploration of the policy landscape, including current legislation, carbon markets, and climate justice. The course then evaluates current and evolving mitigation technologies, reviews the tools of climate finance, and considers strategies for reducing emissions to net zero. Finally, the course introduces the role of businesses in addressing climate change, including net-zero goals, actions they can take to mitigate their impact, and the perspectives of shareholders.
Throughout the course, the business case for climate action is emphasized, highlighting the economic benefits of taking action to address climate change.
- T 2:20 p.m.-5:35 p.m.
- R 2:20 p.m.-5:35 p.m.
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Instructor:
Bruce M Usher
Info - 1.5 points
Global Immersion: Doing Busine
- R 12:30 p.m.-2 p.m.
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Instructor:
Kamel Jedidi
Info - 3 points
Global Immersion Program: Navigating Arg
GIP: Argentina
Argentina offers a unique context for understanding how macroeconomic volatility and shifting global dynamics shape business strategy and innovation. Over the past century, the country has experienced cycles of rapid growth, chronic inflation, sovereign defaults, and deep economic reforms, creating a resilient and highly adaptive business ecosystem. Argentina has globally competitive sectors in agriculture, energy, and technology, and plays an important role in global trade, connecting South America to China, the United States, and Europe. The country is currently undertaking major reform and stabilization efforts, including fiscal adjustment, monetary restructuring, and renewed engagement with international financial partners, such as the U.S. Treasury.
Building on the Argentina foundations introduced in the Global Economic Environment core course, this elective expands the coverage of Latin America while exploring the opportunities and challenges of operating in complex dynamics. It examines Argentina’s historical cycles, macroeconomic context, and the strategies that local and multinational companies have used to succeed in a volatile environment.
Please note that the in-country component of the course is not tourism. Students should plan to arrive in Buenos Aires, Argentina on Saturday, October 17, 2026 and students should not book departures prior to October 24, 2026. If your calendar conflicts with these dates, do not register for this course. This class will meet weekly in the A term prior to travel, and will have a post travel meeting on Friday, November 6th.
Attendance and regular participation both in New York and Argentina are a crucial part of the learning experience and as such attendance is mandatory. Students who miss the first class meeting may be removed from the course. No program fee refunds will be given after the add/drop period has closed.
The 2026-2027 Global Immersion Program mandatory fee for all classes is $2500 and provides students with double occupancy lodging, ground transportation and some meals. It does not cover roundtrip international airfare. Attendance both in New York and in-country and regular participation are a crucial part of the learning experience and as such attendance is mandatory. Please visit the Chazen Institute website to learn more about the Global Immersion Program, and visit the Global Immersion Policies page to r
- F 10 a.m.-11:30 a.m.
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Instructor:
Brett House
Info - 3 points
Global Immersion: Ghana: A Gateway for E
- W 2:20 p.m.-3:50 p.m.
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Instructor:
Adina Sterling
Info - 3 points