See syllabus.
This course is not a traditional business law survey class. This course is an application oriented class that provides the business professional with an understanding of certain critical legal concepts that are an integral part of the decision-making process for a business enterprise to operate effectively in the United States. The purpose of this course is to provide the student with a framework that will enable the student to identify legal issues that arise in a variety circumstances during the life cycle" of the business enterprise beginning with the formation of the business enterprise through the dissolution of the business enterprise through sale or bankruptcy. This course will focus primarily on the legal regime in the United States, although the laws of other jurisdictions will be noted where appropriate. The course is highly interactive - legal principles will be imparted as students seek to identify legal issues arising in actual business situations. Daily student class participation is a significant element of the course and will account for 30% of the student grade. "
Branding has become a hot topic. Many companies realize that they need to understand the financial value of their corporate brand and its products; manage brands strategically; and deliver implementations to customers that are relevant, differentiated and powerful to build an emotional bond and loyalty.This course shows you how this can be done. It familiarizes you with best practices in branding, from iPod and the launch of the Dove Campaign for Real Beauty to successful branding initiatives in financial, pharmaceutical, consumer goods, entertainment and a wide range of other companies.We will focus on three topics: brand strategy and valuation; visual identity and experiential branding; and organizational branding issues. You will be asked to complete a couple of individual exercises and homeworks during the course and be part of a final group project. No midterm. No final.The course is unique in many ways. First, it will be fun. Second, just like the topic itself, you will learn how to combine analytical and strategic thinking with creative development of ideas and implementations. You will be exposed to lots of cases of successful and some unsuccessful branding campaigns so that you learn what to do and what not to do in your own job. You will learn about frameworks and concepts and be equipped with methodologies and tools to manage a branding project. You will meet people from the branding industry, both from within companies and from external service suppliers, such as corporate identity firms, packaging designers, advertising firms and brand agencies. Finally, you will be participating in a group project that will bring it all together, focusing on a specific company of your choice.Hope to see you in the fall. If you would like additional information on my own brand, check out www.MeetSchmitt.com."
The objectives of this course are to learn some key lessons about starting and running an entrepreneurial company, and to learn about the state of entrepreneurship in South Africa. The essence of the course will be our guest speakers, through whom we will learn not only about their personal experiences and lessons, but about entrepreneurship in general. Our guest speakers will be South African entrepreneurs from a wide variety of business sizes and backgrounds. In addition, we will have guest speakers from the local government and the leading business school. There will be a hands on project to be done with local South African entrepreneurs that will require preparation before leaving for Cape Town and a report to follow afterward.
Climate science informs us that global emissions of greenhouse gas emissions must be rapidly and dramatically reduced if humanity is to avoid catastrophic climate change. After three centuries of rising emissions, the entire global economy must now decarbonize in the coming three decades. Fortunately, most of the technologies and investment capital necessary to reduce and eventually eliminate emissions exist or are in development, but the urgency to implement those solutions is critical.
This course provides an overview of climate change, its effects on business, and how businesses can (and should) respond. The course covers emissions sources and their impact on climate change, followed by an exploration of the policy landscape, including current legislation, carbon markets, and climate justice. The course then evaluates current and evolving mitigation technologies, reviews the tools of climate finance, and considers strategies for reducing emissions to net zero. Finally, the course introduces the role of businesses in addressing climate change, including net-zero goals, actions they can take to mitigate their impact, and the perspectives of shareholders.
Throughout the course, the business case for climate action is emphasized, highlighting the economic benefits of taking action to address climate change.
Tunisia, the birthplace of the Arab Spring, was a crossroads of many civilizations from its indigenous Berber population to the Phoenicians who founded Carthage in 814 BC, to the Romans who destroyed Carthage in 146 BC after three Punic wars, to the Arabs introducing Islam and Arabic in the 7th century, to the Turkish Ottomans who ruled Tunisia from 1574 to 1881, and more recently to the French who occupied Tunisia from 1881 to 1956. This melting pot of more than 3000-year history is what distinguishes Tunisia from other countries in the Middle East and North Africa. Because of its free trade agreements with Europe and several countries in Africa and the Middle East, Tunisia can potentially become a gateway to a market of more than a billion people. As Tunisia is still going through profound political changes following the initial upheaval of the Arab Spring in 2011, there are many questions that await. Will it be able to create a business environment that is attractive to investors? If so, what investment opportunities exist in Tunisia? What are the risks involved and the future challenges? And, how best to enter such a market? The course will explore these questions with a focus on the entrepreneurship ecosystem and doing business in Tunisia. The course project involves working closely with start-ups from the region. The project provides a truly immersive, multicultural experience where students will partner, mentor, coach, and interact with young entrepreneurs, both online and offline.
Travel to Tunis will take place prior to the class meetings, January 14-20, 2024. A predeparture meeting will take place on Tuesday, December 5th, 12:30-2:00pm to prepare students for the pre-travel assignment and week of travel. For this course, the add/drop period will close on December 15th to allow for travel bookings to be finalized. No program fee refunds will be given after the add/drop period has closed. Students who require a visa to visit Tunisia will be assisted with this application given the tight timeframe so long as materials are received by the deadline; passports must have 6 months of validity beyond the travel date to apply for a visa. Students will need to submit requested visa backup materials to Chazen by December 5th. Citizens of the US, Canada and many European countries may travel without a visa; the full list of those who do not need visas can be found here https://static1.squarespace.com/static/5a830dfd692ebe2c2963c329/t/5a985c6c9140b714127792f0/1519934573636/Visa%2BFor%2BTunisia_.pdf. Reach out t
Global Immersion Program classes bridge classroom lessons and business practices in another country. These three credit classes meet for half a term in New York prior to a one week visit to the country of focus where students will meet with business executives and government officials while working on team projects. Upon return from the travel portion of the class, students will have a wrap up meeting at Columbia Business School. The 2022-2023 Global Immersion Program fee for all classes is $1850 and provides students with double occupancy lodging, ground transportation and some meals; unless an increased fee is otherwise specified in the course description. It does not cover roundtrip international airfare. Attendance both in New York and in-country and regular participation are a crucial part of the learning experience and as such attendance is mandatory. Students who miss the first class meeting may be removed from the course. No program fee refunds will be given after the add/drop period has closed. Please visit the Chazen Institute website to learn more about the Global Immersion Program, and visit the Global Immersion Policies page to review policies affecting these courses.
All participants must be vaccinated (no exceptions to the mandate permitted).
The course consists of six 1.5-hour sessions in New York during the first six weeks of Spring 2023 and a field trip to Brazil. The class will meet during the Spring A term from 06:00-07:30 PM on Wednesdays. The trip will take place March 12-18, 2023. There will be a follow-up post-visit class for 2 hrs on Friday, March 24 (afternoon). We will be visiting companies and meeting with business leaders in Sao Paulo and Rio de Janeiro. Attendance and regular participation both in New York and Brazil are a crucial part of the learning experience and as such attendance is mandatory. Students who miss the first class meeting may be removed from the course, and will not have their program fee refunded to them. No program fee refunds will be given after the add/drop period has closed.
This course will focus on the startup economy in India. Student teams will work closely with a startup incubated by the Indian Institute of Management, Bangalore (IIMB) in the Fall A-term, as well as during our trip to Bengaluru (Bangalore), India.
Why focus on India? India, the world’s largest democracy with a population of 1.3 billion, is emerging as an important counterpoint to China from a geopolitical perspective. The US is leaning on India as a crucial ally; President Biden welcomed Indian Prime Minister Modi to Washington in June 2023 and said that the US-India relationship was "one of the defining relationships of the 21st Century.” The Prime Minister addressed the US Congress and received a standing ovation, although his visit also generated a fair amount of controversy. In late 2022, India’s economy overtook Britain’s to be the world’s fifth largest, and with a growth rate of about 8% it is likely to be the fastest growing big economy this year.
Why focus on innovation? Apart from conglomerates such as Reliance, Adani, and Tata, innovation and entrepreneurship are at the heart of India’s growing economy. Startups, often tech-based, have gone from providing e-commerce and ride-sharing services to the richest Indians to seeking opportunities at the global innovation frontier. The partnership with IIMB is a way for students to learn about the Indian startup ecosystem from founders in India, and for the startups to get some objective input and advice. Each startup is in a different industry and is facing different challenges. The project will help students develop experience working in cross-cultural teams and practice entrepreneurial and consulting skills. This promises to be a once-in-a-lifetime multicultural experience where students will learn from and consult with founders of cutting-edge Indian startups. Travel to Bengaluru (Bangalore) will take place October 14-21, 2023.
Global Immersion Program classes bridge classroom lessons and business practices in another country. These three credit classes meet for half a term in New York prior to a one week visit to the country of focus where students will meet with business executives and government officials while working on team projects. Upon return from the travel portion of the class, students will have one wrap up meeting at Columbia Business School. The 2023-2024 Global Immersion Program fee for all classes is $1950 and provides students with double occupancy lodging, ground transportation and some meals. It does not cover r
Egypt, the largest country in the Arab world, is considered by many as the cradle of civilization. Its iconic monuments, confluence of religions, rich cultural heritage has made Egypt a regional power in North Africa. From the Ottoman Empire to British rule, King Farouk’s monarchy, the 1952 Egyptian Revolution that put Nasser and then Sadat into power to Mubarak’s 30 year rule and the Egyptian Revolution of 2011, instability, turbulence and transition has plagued its history in the last century. Many questions still remain. Will the country finally finish all political reforms? Will the economic reform program (agreed with IMF) ensure its progress and put Egypt once again as a key economy in the region? Will investment arrive and provide a sound macro environment for companies to thrive? What investment opportunities exist? What are the risks involved and future challenges? How to best enter the market? The course will explore these questions and other issues related to the entrepreneurship ecosystem and doing business in Egypt in general. The course consists of six classes (of 90 minutes each) at Columbia to introduce Egypt and an additional meeting during the fall b term for project presentations. A week-long trip to Egypt will include visits to companies and government and non-government institutions, October 12-19, 2024. Please note that only second year students may register for this course.
The 2024-2025 Global Immersion Program mandatory fee for all classes is $2100 and provides students with double occupancy lodging, ground transportation and some meals. It does not cover roundtrip international airfare. Attendance both in New York and in-country and regular participation are a crucial part of the learning experience and as such attendance is mandatory. Students who miss the first class meeting may be removed from the course. No program fee refunds will be given after the add/drop period has closed. Please visit the Chazen Institute website to learn more about the Global Immersion Program, and visit the Global Immersion Policies page to review policies affecting these courses. Only second year students may participate in Global Immersion Program fall courses; please note exams scheduled during this week may be rescheduled and papers due during that week are expected to be turned in by their due date.