APPLIED ANALYTICS FRAMEWORKS & METHODS I
APPLIED ANALYTICS FRAMEWORKS & METHODS I
This course teaches cutting-edge tools and methods that drive investment decisions at quantitative trading firms, and, more generally, firms applying machine learning to big data. The course will combine presentations of theory, immediately followed by in-class Python programming examples using real financial data. The course will develop a general approach to building models of economic and financial processes, with a focus on statistical learning techniques that scale to large data sets. Among the topics covered are lasso, elastic net, cross validation, Bayesian models, the EM algorithm, Support Vector Machines, kernel methods, Gaussian processes, Hidden Markov Models, and neural networks. The final project will lead the students to build a trading strategy based on the techniques learned throughout the course.
Data analytics have become an essential component of business intelligence and informed decision making. Sophisticated statistical and algorithmic methodologies, generally known as data science, are now of predominant interest and focus. Yet, the underlying cloud computing platform is fundamental to the enablement of data management and analytics.
This course introduces students to cloud computing concepts and practices ranging from infrastructure and administration to services and applications. The course is primarily focused on the development of practical skills in utilizing cloud services to build distributed and scalable analytics applications. Students will have hands-on exposure to VMs (Virtual Machines), databases, storage, microservices, and AI/ML (Artificial Intelligence and Machine Learning) services through Google Cloud Platform, et al. Cost and performance characteristics of alternative approaches will also be studied. Topics include: overview of cloud computing, cloud systems, parallel processing in the cloud, distributed storage systems, virtualization, security in the cloud, and multicore operating systems. Throughout, students will study state-of-the-art solutions for cloud computing developed by Google, Amazon, Microsoft, and IBM.
The course modules provide a blend of lecture and reading materials along with class exercises and programming assignments. While extensive programming experience is not required, students taking the course are expected to possess basic Python 3 programming skills.
The desired outcome of the course is the student’s ability to put conceptual knowledge to practical use. Whether you are taking this course for future academic research, for work in industry, or for an innovative startup idea, this course should help you master the fundamentals of cloud computing.
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Market research is the way that companies identify, understand and develop the target market for their products. It is an important component of business strategy, and it draws on the research and analytics skills you have learned thus far in the program. Often market research consists of generating your own data, through quantitative and qualitative methodologies, in pursuit of the market research question.
This course is an elective that will expand on quantitative and qualitative methodologies that have been introduced previously, provide an introduction to other methodologies that are more specific to market research, and provide hands-on practice in defining a market research plan from start to finish. Students will also learn about particular types of market research studies and when and how they should be deployed. Students will generate and test their own research instruments. Through the use of case studies and simulations, students will learn how market research fits into an overarching marketing plan for a company.
This course is designed for students who have completed the Research Design and Strategy and Analytics core courses, and who are exploring how research fits into product marketing. You will leave this class understanding the essential aspects of market research, when and how they should be deployed, and the role you could play in small and large companies directing and executing on market research opportunities.