In this course, students will critically analyze and consider the successes and challenges facing the NFL. Specifically, students will be tasked with identifying what accounts for its success as both a corporate and cultural institution; what lessons can be drawn from the success of the NFL that could pertain to other industries, whether in professional sports or elsewhere; and importantly, how the NFL is actually run as a business. Students will take a deep dive into a variety of subjects within the business of the NFL have first-hand access to NFL insiders from a variety of sectors within the league, and be tasked with cultivating business, marketing, leadership and general decision-making skills drawn from real-world experiences within the NFL.
Projects are research intensive and vary according to partners and specialty.
Advanced standing in the Sports Management program, with at least 12 points/credits (4 courses) completed is required. A student may not exceed 6 points/credits (2 courses) of Supervised Projects, or take more than 3 points/credits (1 course) per semester.
Projects are research intensive and vary according to partners and specialty.
Advanced standing in the Sports Management program, with at least 12 points/credits (4 courses) completed is required. A student may not exceed 6 points/credits (2 courses) of Supervised Projects, or take more than 3 points/credits (1 course) per semester.